Currently it is launching the Interactive Taxi Project, which has already installed interactive digital screens in 50 pilot taxis in Zaragoza. This number is expected to rise to 300 during 2009 and Barcelona, Valencia and Seville will be the next cities to see this service introduced.
Interactive Taxi is a new means of communication which provides taxi users with different types of information and entertainment. This can be of a general nature (GPS navigation, trailers for new film releases, weather updates, fashion, sports, current affairs …) and also local (news, leisure guides, details of shops and businesses in the city …).
Interactive taxi is already up and running in several cities (Melbourne, Vancouver, Dubai, Beijing) and responds to a current marketing trend which aims to reach users in a direct and interactive way through outdoor digital platforms.
Grupo Heraldo is the leading communications group in the Aragón region and manages different mediums in the paid for press (among them the Heraldo de Aragón), the free press, radio, television, internet, etc both at regional and national level. It also carries out printing activities, press distribution, advertising sales and has a stake in several audiovisual production companies and in new digital projects.
Savia Capital Innovación is a Venture Capital fund which, within the framework of the Savia Initiative, makes investments in innovating companies which develop new technologies. It deals with all types of projects, lending itself specially to those promoted by small and medium size businesses, using criteria based on profitability and economic, financial and environmental sustainability. Savia Capital Innovación’s shareholders are: the Corporación Empresarial Pública de Aragón, Ibercaja, CAI, Telefónica, Multicaja, Cajalón and Caja Rural de Teruel.
